DR. Bohnenkamp

Art Direction | Design | Brand Refresh | Website | Positioning

DR. Bohnenkamp

The best hip and knee surgeon in the Midwest needed a brand update to keep up with his name. Working alongside writer Neil Helsper, we drove a friendly and comforting tone to ease people’s fears about surgery while reassuring patients that Dr. Bohnenkamps technique sped up the recovery process.

The Ask

ched us to revamp their presence in the pr

My Role

As the branding around the new name began to develop, we were told by the client that they loved the new feel but wanted to see it with the original name. Our team regrouped and I worked on the next round of logos and started to mock-up promotional materials to give the client a sense of what their look and feel could be.