Kay Manufacturing

Art Direction | Design | Branding | Web Design | Promotional Videos

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Summary

Kay Manufacturing was a perfect client, a creative team of engineers who wanted to stand out from the herd. We wanted to push the inventive nature of these mechanical geniuses and they bought into the more explorative approach. When the pandemic hit, many of their competitors fell to the lack of work but Kay was able to stand strong as many of those jobs were picked up by this incredible team and their brand new look!

The Ask

Revamp the Kay Manufacturing brand to allow them to stand out from the herd of manufacturing companies allowing them to win new jobs from the major automotive companies.

My Role

I acted as art director on this project building out their web and print presence and building presentations for the company to go to market with. We art directed photo and video shoots positioning the client as artists of their crafts as apposed to just manufacturers. They think differently about each project they approach and we wanted to showcase that in an exciting and eye catching new way.