Owning
Delivered: Rebranding | Website Design |. Print Collateral | Social Media Posts | Motion Graphics
Summary
The Owning brand is one that advanced through the most changes in my time at Guaranteed Rate. It transitioned from eyecatching youth brand for young homebuyers to tech first sterile clean imagery and copy. It’s story is one of learning on tailoring a brand to the essentials of persona and function.
The Ask
Our goal at the outset was to create a unique and eye catching brand that stood out from the boring investor tech space of mortgage companies. This brand was going to be the youth revolution of mortgages aimed at attracting young investors looking to buy their first home at lower rates than the competitors.
My Role
Acting as the art director for the brand, I explored image and illustration style post logo creation. I was charged with creating still and motion graphics and illustrations. We also designed in-person graphics for LO’s from table covers to swag to promote the new brand and start the conversation.
