N-Jet: A turbulent flight for a brand Update
Delivered: Rebranding | Website | Print Materials | Video Direction | Editing | Motion Graphics
Summary
When N-Jet approached us to revamp their presence in the private jet charter field, we were beyond excited to rebrand the company as a beautiful service that reflects the esteem and privilege those who fly private would be excited to use. Unfortunately we were pulled back from a rebrand by the CEO of the company who six months in decided we were not rebranding the company. The work we did will live forever as one of my favorite projects
The Ask
Initially the request was the elevate and revamp the brand and name of N-Jet to allow it to stand out amongst the higher end competitors. After the rebrand redirection our goal was to create a brand that stood out in performance and approach.
My Role
Acting as the art director for the brand, I explored the mood board and brand direction alongside talented writer Neil Helsper to create a brand that was elevated and approachable to a higher end of individual looking to fly. Constellaire shined out above the competition until the stars flickered out on the rebranding efforts. Once we knew we were sticking with N-Jet’s original brand it was my job to create the print and web materials. I was also tasked with art directing video’s, editing and animating graphics for certain elements of the video pieces.
