Rate
Delivered: Social Media Posts | Motion Graphics | Print Materials | Video Campaigns | Swag
Summary
Guaranteed Rate’s rebrand to Rate and launch of the new rate app was an event worthy of times square. Partnering with Deepak Chopra, we had a launch event in times square focusing on wellness in finances, mind, body, and spirit.
The Ask
With Rate’s turn into a mortgage company and a wellness brand, our task was to explore a look and feel that would capture calm in the chaos of New York. Post launch, Rates branding turned focus on the tech aspects of their new app and their cutting edge tech so the brand needed to pivot to match that new energy.
My Role
I had the privilege of animating and designing the billboard that towered over times square. I also photographed the event along side many talented videographers and photographers. Post event, and tech side of the process my role shifted to designing social posts and executing on promotional materials.
Social content
Swag
